Kokova Magazine

Continuing with this month's focus on drinks and hydration, we took a closer look at Kloudy - a feel-good energy drink made with Japanese ceremonial matcha, adaptogens*, vitamins, prebiotic fibre, and only real ingredients. Switching from a career in criminal law to being a female entrepreneur is not an everyday decision, unless you are the founders of Kloudy, who shared the belief that wellness shouldn't feel like another task on a never-ending to-do list.

After years spent working in high-pressure legal environments, long hours and stressful days made it clear that sustainable energy, balance, and mental clarity were not luxuries; they were necessities. Yet the solutions available didn't quite deliver. Coffee provided a quick burst of energy followed by an inevitable crash. Wellness powders felt clinical and inconvenient - and functional drinks promised benefits but often compromised on taste. So, the founders of Kloudy set out to create something better.

As the UK's first functional matcha brand, Kloudy is designed to make wellness effortless - your daily wellness routine packed into a delicious sip. At the heart of every Kloudy drink is Japanese ceremonial-grade matcha, combined with carefully selected natural ingredients including adaptogens, nootropics, vitamins, minerals, and prebiotic fibre. The result is a blend designed to support the pace and pressures of modern life.

Matcha has been celebrated for centuries for its unique combination of natural caffeine and L-theanine, which work together to provide sustained energy and mental clarity. Zen Buddhist monks traditionally drank matcha to support long periods of meditation and focus, while samurai warriors were known to drink matcha before battle, valuing its ability to create calm alertness and steady energy.

As matcha grew in popularity across the Western world, it increasingly transformed into a dessert-style drink, often mixed with sugars, syrups, and milk bases. While these drinks have introduced matcha to new audiences, they often overshadow the very qualities that originally made matcha so powerful - its natural ability to support focus, calm energy, and overall well-being. Kloudy was created to bring matcha back to its roots, while adapting it for modern lifestyles.

Continuing with this months focus on drinks and hydration, we took a closer look at Kloudy - a feel-good energy drink made with Japanese ceremonial matcha, adaptogens, vitamins, prebiotic fibre, and only real ingredients.

By combining ceremonial-grade matcha with functional ingredients, Kloudy enhances the traditional benefits of matcha with adaptogens and nootropics designed to support focus, balance, and everyday performance, without the sugar-heavy formulas commonly found in many modern matcha beverages. Kloudy is more than a beverage - it is a brand built around a simple philosophy: wellness should feel joyful, social, and accessible.

With its playful identity and community-driven approach, Kloudy speaks to a new generation of wellness-conscious consumers, busy professionals, creatives, and health-minded individuals who care about what they put into their bodies but refuse to sacrifice flavour, fun, or lifestyle.

Launched in December 2025, Kloudy is now introducing buyers, retailers, and industry leaders to a new category within the drinks space: functional matcha beverages that combine taste, energy, and wellbeing in one product.

For the founders, the transition from criminal law to entrepreneurship has been driven by resilience, curiosity, and a desire to build something meaningful. What began as a personal search for a better daily ritual has evolved into a larger mission: to redefine how people experience energy and wellness, one sip at a time. Kloudy Matcha

*adaptogens are natural substances - mostly herbs, roots, and mushrooms
*nootropics include options like caffeine or L-theanine (a unique amino acid known for promoting relaxation, reducing stress, and improving focus without causing drowsiness)