Kokova Magazine

Small plates are trending, but consumers still want to retain great flavour profiles and food combinations in what they choose to eat. The reason for this trend includes the increased use of GLP-1 medications (Mounjaro), health and lifestyle choices, more people reserving dining out for special occasions, and the rise in the cost of living.

In the UK, around 2.4 million people use GLP-1 medications and, as consumers opt for smaller portions, the need to fill this revenue gap is growing for many food-related businesses. With a lower average food spend per head, the financial struggle is real.

In recent years, we have seen the children's menu replaced with 'small plate' options on the regular menu, allowing diners to choose a different portion size, making it easier to control portions if you are not hungry, trying to lose weight, or calorie counting. Offering smaller plates removes the stigma of asking for a separate menu for the consumer and saves on lost revenue from food waste or take-home boxes for the business.

However, many diners still wish to sample multiple dishes and flavours during a meal, to satisfy their taste buds rather than just reduce their food consumption. A selection of flavours will often quell an appetite faster than volume, hitting the 'sweet spot' sooner.

Mindful eating is the new buzz phrase, but it is not a new experience. Tapas have often been combined to create a full meal, offering a wider selection of flavours in one sitting. Focusing on balanced plates, flavour combinations, and smaller portions is a proven strategy for businesses that want to consistently offer a changing menu, which remains suitable for small appetites and those simply looking for a new dining experience.

We will choose a selection of small plates (or starters) when dining out, so we can enjoy a shared experience of sampling many flavours, rather than choosing a main meal each.

Food is more than just fuel in our home, but we are aware of the dangers of overeating, or eating more when we feel our flavour requirements haven't been met. Over the next few months, we will be searching for recipes and food combinations that 'hit the spot' and satisfy our hunger - without the need to overeat.