Take the Breakfast Week Challenge

Take the Breakfast Week Challenge

Do you find yourself struggling for time in the morning and skipping the most important meal of the day - breakfast?

Well, you are not alone, in fact alarmingly one in three mums regularly skip breakfast and a staggering one in six adults never eat breakfast.

MelindaThat's why HGCA's Shake Up Your Wake Up campaign has teamed up with mum of three Melinda Messenger to challenge you to eat a healthy breakfast for five days during Farmhouse Breakfast Week (22 - 28 January 2012).

Plus there's £1,000 of holiday vouchers up for grabs towards 2012's family getaway.

On average, mums have nine tasks to do every morning before leaving the house so it is no wonder you tell us that breakfast often gets missed.

But it shouldn't as breakfast is such a vital part of a morning routine as it benefits your mood, physical and mental performance, weight and health.

In other words starting the day with breakfast can help make you healthier and happier!

I'm a mum myself, so I know how it feels to not have enough time in the mornings to do everything, but I make sure I eat breakfast every day. It need only take a few minutes and there are real benefits to starting the day with a healthy breakfast. By taking part in the Breakfast Week Challenge I hope many more mums begin to recognise this. I will be on hand to help throughout the week with a daily blog and all you need to do is make sure you eat breakfast each day, tell us what you had, how it made you feel and if it changed your eating patterns at all.

There are so many easy and tasty breakfast choices. Whether it's something as simple as Tasty Toast Toppers or a bowl of cereal we should all make time for breakfast. And for those times when you’ve got a little bit of extra time to spend on breakfast there's loads of great choices like my Smoked Salmon and Scrambled Egg Breakfast Tortilla.

Melinda Messenger

You can visit www.shakeupyourwakeup.com/challenge from November 2011 and pledge to take part in the challenge.

All registrations received before Sunday 22 January will be entered into a prize draw for a chance to win one of twenty copies of Melinda Messenger's Family Cookbook.

The challenge itself runs from Monday 23 - Friday 27 January and we will be providing daily breakfast ideas to help you.

At the end of the week, simply tell us what you ate each day and how it made you feel (e.g. did you have more energy, did you snack less and did you feel happier?). Don't forget you could win £1,000 in holiday vouchers, so register now!

HGCA's consultant nutritionist Therese Coleman supports the initiative and encourages all mums to get involved:

Eating breakfast can have numerous positive benefits on our whole wel-l-being but all too often people don't realise the difference it could make to how they feel. Taking part in this challenge will help you identify and appreciate these benefits and give you the incentive to make long-term changes to your morning routine.

The campaign website will form the hub of the campaign, but there are plenty of other ways to get involved too including Facebook and Twitter.

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