Kokova Magazine

From one desperate mum's kitchen to five major wins. How a family's quest for relief from eczema sparked a multi-award-winning skincare sensation.

Later this month we will be including our review of the four Drought Secret products we have received, but for now, let's look into this new skincare range that is already taking social media by storm, and winning multiple awards.

Nida and Nurul are the creators of natural, organic and non-toxic skincare products, combining Ayurvedic and Western botanicals with the power of nature. Each product is handcrafted to invigorate you with a mega moisture boost, for your drought skin. Drought Secret selects the highest quality organic and cold pressed ingredients, develops formulations designed to deliver real results, with packaging that goes easy on the environment, and products made in small batches - so your skin and hair can get fresh nutrients with each application.

A desperate attempt by a mother, to try to heal her daughter's skin, has become one of the UK's most inspiring natural skincare success stories. After months of battling severe eczema and being prescribed steroid creams over and over again, Nida's daughter suffered with painful, and frightening, topical steroid withdrawal (TSW). The symptoms of TSW include burning, flaking skin, relentless itching, and countless sleepless nights.

What began in a kitchen to soothe one child's eczema has become one of the UK's fastest rising, natural skincare brands. Since launching in 2024, Drought Secret has skyrocketed from a homemade remedy to an award-winning powerhouse.

The Free From Skincare Awards is one of the most respected clean beauty competitions across the UK and Europe. The winners were announced on June 3rd, after a month-long testing process by independent users and a panel of industry experts.

Drought Secret received five major awards, making a powerful impact in the clean beauty industry with its heartfelt story and transformative results - including Gold for its iconic Rescue Butter across the UK and Europe.

At the prestigious Free From Skincare Awards, Drought Secret received top honours:

1. Gold - Rescue Butter (Best Problem Skin Category)
2. Silver - Drops of Thirst Oil (Best Hair Care Category)
3. Bronze - Zinc Magic (Best Problem Skin Category)
4. Calming Butter - Finalist (Best Body Care Category)
5. Drought Secret - Bronze for Best Brand

This month (July 2025) Drought Secret has had three more incredible wins, at the Green Parent Awards 2025.

It all started with eczema. It turned into a movement. We didn't just make skincare. We fought for it. Through burning skin, sleepless nights, screams from pain no child should feel. This wasn't created in a lab. It was born in our kitchen - out of a parent's fear, fire, and love.

Nida, a mother and founder of Drought Secret

Drought Secret is becoming a viral sensation, with numerous, verified, 5-star reviews and a rapidly growing fan base of sensitive skin sufferers, clean beauty lovers, and families searching for guilt-free solutions. It has quickly transformed into a skincare brand that is changing lives across the country - gently, naturally, and without compromise.

Fuelled by this success, Drought Secret is launching an all-natural bath line and expanding its product family with five new releases planned for 2025; all designed to continue delivering gentle, guilt-free solutions for sensitive skin. Staying true to the brand's mission: skin care that's safe, simple, and naturally healing.

Every Drought Secret formula is free from the UK's 14 most common allergens and is 100% natural, made with organic, sustainably sourced ingredients, packaged in fully recyclable, eco-friendly materials, fragrance-free, steroid-free, waterless, and safe for the whole family. There are no fillers, no fads - just real results from nature's best.

We created Drought Secret out of desperation - to find something that would soothe our daughter's eczema skin without harsh chemicals or steroids. We never dreamed a small, family-born brand could make such an impact, so fast. To be recognised across UK and Europe in just one year is overwhelming, but more than anything, it's proof that healing through nature truly works.

Nurul, a father, and co-founder of Drought Secret

Drought Secret products are available from www.droughtsecret.com

Drought Secret Social Media Pages:
Instagram
Facebook

Visit @ droughtsecret on Tik Tok

View all the results from the 2025 Free From Skincare awards