The 16th Gastro Alfresco Campaign is Back
... bringing brands together in a successful summer promotional campaign. The market-leading Gastro Alfresco multi-brand, multi-discipline grocery promotional campaign from Brand Belief has been the key factor in the growth of the 'at-home' alfresco eating and entertaining market over the past 16 years, from £150 million in 1997 to over £7 billion. (Kantar Worldpanel 2011)